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GreatSchools Launches an Influential Push to Put Education
on the 2008 Election Agenda

The San Francisco-based nonprofit creates a national presence in the YouTube/CNN presidential debates

San Francisco, CA (July 19, 2007) - GreatSchools announced today that it is joining digital video innovator YouTube to make history in this fall's presidential debates and put education at the center of the 2008 campaign agenda. The award-winning parenting and education Web site has launched an initiative to empower its more than 44 million annual site visitors to participate in the YouTube/CNN-hosted Democratic and Republican debates.

Using the YouTube platform, parents can create and upload video questions and enter them into a pool that will be considered for the upcoming presidential debates. YouTube and CNN will broadcast select questions during the debates, held on July 23rd for the Democratic candidates and September 17th for the Republicans. For the first time in history, the presidential debates will be powered entirely by user-generated digital content.

"During the first four Democratic and Republican debates, only one out of 440 questions touched on education," said Bill Jackson, President and CEO of GreatSchools. "The YouTube/CNN-hosted debates this fall give us and our audience-parents passionate about K-12 education-a chance to change that. By combining the voice of parents with the power of digital media, we can make education a priority for our nation's leaders." was recently voted the Best Family & Parenting Web Site in the 2007 People's Voice Webby Awards. Building on its success as an industry leader and innovator, the nonprofit organization is promoting participation in the debates by featuring questions on its own branded YouTube channel (

About GreatSchools (

GreatSchools Inc. is an independent, nonprofit organization working to improve K-12 education by inspiring parents to get involved. Its online media property,, is the nation's premier provider of K-12 school information, reaching 33 million users last year, an estimated reach into 33% of the nation's K-12 households. GreatSchools provides school information on its free Web site,, and through its free email newsletters thanks to the support of foundations and corporations that understand the importance of parent involvement in a child's education.

Alison Lingane
(415) 977-0700, ext. 125