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Advertise with us

Advertise on GreatSchools and get your message in front of our large audience of engaged parents. GreatSchools can target your campaign by state or grade level; we offer all traditional ad units as well as newsletter sponsorships.

For more information about advertising, please contact the Media Sales team.


Custom campaigns

For custom campaigns (above $5,000), get started by contacting a member of our media sales team. Custom and high impact ad units available and targeting options include geo, grade/stage, and content.


Self-serve platform

For smaller budgets (under $5,000), we offer a self-serve advertising platform that provides a simple, automated way to build a campaign. Upload your message, select targeting parameters and assess results.

Advertiser guidelines and specs

Overall Advertising Acceptability Guidelines
All Advertising materials submitted to GreatSchools must be in accordance with existing advertising criteria and specifications, and are subject to approval of GreatSchools.

GreatSchools reserves the right to remove or reject any Advertisement that doesn’t meet our standards of acceptance, doesn’t comply with our policies and guidelines (including our Privacy Policy), or that does not comply with any applicable law or regulation. GreatSchools will attempt to negotiate changes with the Advertiser/Agency, however, if changes cannot be negotiated, the Advertisement will be declined. No change will be made without the written consent of the Agency/Advertiser.

GreatSchools maintains clear separation between editorial matter and its Advertisements, and reserves the right to label an Advertisement with the word “Advertisement” or “Ad” or “From our Partner” to make clear the distinction between editorial material and Advertising. The Advertiser name and/or logo must appear with all Advertisements. It must be clear to users that any Advertisement has been paid for by the Advertiser, and may not be mistaken as GreatSchools content in any way.

GreatSchools may decline to accept advertising that is misleading, inaccurate, fraudulent, makes unfair competitive claims, or doesn’t comply with our standards of decency and dignity (including but not limited to Better Business Bureau’s ‘top scam’ lists).

Advertisements containing the following will not be accepted:

Advocacy/Opinion Advertising

Cigarettes/Cigars/Tobacco

Content Sensitivity

Firearms

Language and “Good Taste”

Political

Simulation of Editorial Content

Unsubstantiated Claims

General Advertising Guidelines

Data Collection and Disclosure1

Animation/Looping

Display Guidelines and Time Limits

Sounds

Close Buttons

Frequency Caps

Clicking to Other Websites

Deceptive or Obtrusive Functionality

Creative Submission

Technical Specifications

General Guidelines

Flash Guidelines

Video Guidelines

300k Specs

Total data rate

Audio

Video

500k Specs

Total data rate

Audio

Video

Third Party Tab Guidelines

Advertising Specifications

Ad Unit Dimensions Max File Size (initial load) Flash/Looping Animations File Types Accepted 3rd Party Serving Expansion Direction Max Expansion Max Secondary Size (subsequent load)
Leaderboard 728×90 40K 3 loops/30 sec max (18 fps) GIF, JPG, SWF, 3rd Party Tags Yes Down 745×180 100K
Box 300×250 40K 3 loops/30 sec max (18 fps) GIF, JPG, SWF, 3rd Party Tags Yes Left/Down/ Up 672×280 100K
Super Box 300×600 60K 3 loops/30 sec max (18 fps) GIF, JPG, SWF, 3rd Party Tags Yes Left 450×600 100K
Skyscraper 160×600 40K 3 loops/30 sec max (18 fps) GIF, JPG, SWF, 3rd Party Tags Yes Right 240×600 100K
Interstitial 640×480 100K 10 sec max (18 fps) GIF, JPG, SWF, 3rd Party Tags Yes N/A N/A N/A
Logo 88×31 30K N/A GIF, JPG No; 1×1 tracking pixel OK N/A N/A N/A
Text Link Varies N/A N/A Text No; 1×1 tracking pixel OK N/A N/A N/A
Newsletter Box 300×250 50K N/A GIF, JPG No N/A N/A N/A
Dedicated Email 640×480 100K N/A GIF, JPG No N/A N/A N/A
Takeover Unit 790×600 40K No looping (18-24 fps) Background: as per concept; Area to cover: up to 100% Yes N/A N/A N/A
Mobile iPhone app 320×50 30K N/A GIF, JPG, 3rd Party Tags Yes No N/A N/A
Peelback Custom Custom Custom Custom Custom Custom Custom Custom

 

1This section is in compliance with IAB suggested best practices. For more information, see “Data Usage and Control Primer: Best Practices and Definitions”, May 2010