When to get your child a cell phone
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By Marian Wilde , GreatSchools Staff
The issue of marketing to kids
In July of 2005, Commercial Alert, a group associated with Ralph Nader, asked Congress to start regulating the marketing of cell phones to children. Cofounder Gary Ruskin describes Commercial Alert as "a nonprofit formed to protect children and communities from commercialization."
Commercial Alert is concerned that:
- Kiddie cell phones will enable child predators to contact children without their parents' knowledge
- Parents will not be able to control the bills incurred by their children
- The issue of whether brain and ear tumors are caused by cell phones is still unresolved
- Children will be targeted by advertisers through text messaging, "adver-games" and the usual TV, radio and print advertising
"We do a lot of work trying to stop marketing to children in schools," says Ruskin. "We've been watching as the cell phone industry has targeted our nation's kids. They obviously see our kids as their next cash cow."
Some hard numbers
Susan Beacham, CEO and co-founder of Money Savvy Generation, researched some of the kiddie phones. "When you sign up for TicTalk," she notes, "you have to buy 100 minutes of air time for $25. That's 25 cents a minute." The actual price of the phone is another factor to keep in mind. "The TicTalk is $99," says Beacham.
Beacham suggests, "It's cheaper to just add a line to your own cell phone plan. It doesn't have parental controls on it, but it does through your own parental control when you get the bill. On the days when your child went nuts, she's either grounded or her allowance is garnished. And, by the way, since you're talking to someone who tries to empower kids with how to manage their own money, these kids should be paying for this with their own money. Now a 6-year-old is not going to be able to pay for this and that's why I'm so against it. Because it is an adult expense. It's an expense that a 13-year-old should be taking out of their allowance."
Eileen Gallo, a psychotherapist specializing in issues of family and money, believes parents are buying their children cell phones for the sense of security it brings. "A lot of parents are willing to pay for the peace of mind," she says. "How far they want to go is really up to them. I think there has to be limits though and it's up to the parents to set the limits. They could do a pre-paid cell phone plan. They could have limits on the number of minutes the child can talk."
Gallo illustrates with an example: "I have a friend whose daughter has a cell phone. She and her boyfriend were text-messaging, and the bill was $700. The girl's parents were aghast. They created all kinds of jobs for her so she could pay it off. It took her a long time to pay it off. And they disabled the text-messaging options. So that's where the limits come in. Parents need to educate themselves and sit down with the child. They need to say, 'This is for you and the primary reason is to stay in touch, for our peace of mind as parents. This is the way it should be used.' "
A helpful duggestion
One way to test if a younger child is responsible enough to have a cell phone is to give her a toy cell phone to carry around for one semester. If she doesn't lose the toy phone, she's ready to keep track of a real cell phone.