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By Lois Gilman, ADDitude Magazine
Chairman and CEO, Jupitermedia
My lack of concentration, my inability to read charts, and my difficulty in deciphering documents made me a much better business person," says Meckler, 59. "And my lack of patience forced me to cut to the chase." His dyslexia was diagnosed only recently, after the long academic struggle of his youth. "I used to daydream in class a lot — I'd just find my mind wandering off," recalls Meckler, who had problems with standardized tests. "I wasn't able to spend much time on something if I couldn't come up with the answer right away." Arithmetic, which he refers to as "math block," was his biggest bugaboo.
Despite his difficulties with numbers, he learned to turn his disabilities to his advantage. In high school and college, he says, "While most people would take lot of notes during a lecture, I could figure out the key points by just listening to the teacher. I have developed that skill in business. I am able to pick out the important details rather than getting bogged down."
At Jupitermedia, Meckler is famous for short meetings. He insists that if you can't describe something succinctly, then it isn't a good idea. "I believe in 'keep it simple, stupid,'" says Meckler. His skill at digesting very complex issues, to "listen to them, not read about them," enabled him to spot business trends and to take advantage of those opportunies before the competition did.
"I spotted the Internet as a business opportunity three or four years before anyone else," he says. "I started a newsletter and reporting service that covered the development of the Internet, then turned it into a magazine, then into a trade show. Internet World became the fastest-growing trade show in history, and was very big from 1994 to 1999." Meckler has since turned his attention to search engines and has launched a new trade show, Search Engine Strategies.
While the information industry generates reams of data, diagrams, graphs, and charts, Meckler depends on colleagues to interpret them for him. "I can understand very simple bar graphs," he says. "Once the chart has multiple lines, I can't follow it." When it comes to interpreting economic data, "I'll go to my chief financial officer and say 'take me through this.' I'll digest it instantly if I know the topic, but I can't follow it otherwise." Balancing his checkbook is also left to others.
This takes him back to his youth, his passion for baseball, and his learning disabilities. New York in the 1950s had three baseball teams, so there were plenty of statistics for young Meckler to keep track of. He overcame his math block through those stats. " I would devour the statistics," he recalls. "I memorized baseball averages, taught myself thirds, averaging out, and how to compute earned run averages." Then he confesses: "I still have problems if you tell me to divide — I can't figure out the numerator or the denominator — I have to go back and think of baseball averages to help me."
So that's the secret behind running a $47 million business.
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