Advertise on GreatSchools and get your message in front of our large
audience of active, educated and affluent parents. GreatSchools can
target your campaign by state or grade level; we offer all traditional
ad units as well as newsletter sponsorships.
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For smaller budgets
Get started by using our self-serve platform.
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by contacting a member of our media
Advertiser Guidelines and Specs
Overall Advertising Acceptability Guidelines
All Advertising materials submitted to GreatSchools must be in accordance with existing advertising criteria and specifications, and are subject to approval of GreatSchools.
GreatSchools reserves the right to remove or reject any Advertisement that doesn't meet our standards of acceptance, doesn’t comply with our policies and guidelines (including our
changes with the Advertiser/Agency, however, if changes cannot be negotiated, the Advertisement will be declined. No change will be made without the written consent of the Agency/Advertiser.
GreatSchools maintains clear separation between editorial matter and its Advertisements, and reserves the right to label an Advertisement with the word "Advertisement" or "Ad" or “From our Partner” to make clear the distinction between editorial material and Advertising. The Advertiser name and/or logo must appear with all Advertisements. It must be clear to users that any Advertisement has been paid for by the Advertiser, and may not be mistaken as GreatSchools content in any way.
Advertisements containing the following will not be accepted on GreatSchools
Advertisements that attacks, criticizes or demeans any individual, race, ethnicity, religion, sex, institution, firm, business, profession, organization or sexual orientation
will not be accepted.
Any Advertisement that promotes illegal activities or actions are not acceptable.
Advertisements for cigarettes, cigars, pipe tobacco, chewing tobacco and snuff are unacceptable.
GreatSchools may decline to run advertisements adjacent to any content that it deems sensitive, at the discretion of GreatSchools.
Advertisements for firearms, handguns, rifles and ammunition are unacceptable.
Language and "Good Taste"
In the opinion of GreatSchools, any Advertisement that is indecent, vulgar, suggestive or otherwise offensive to good taste is unacceptable.
Advertisements that endorse an individual political candidate or political party will not be accepted.
Advertisements that endorse a non-educational political proposition or policy will not be accepted.
As an unbiased site, GreatSchools will accept Advertisements for ballot issues that are Educational in nature, subject to approval.
Simulation of Editorial Content
Any Advertisement that includes elements usually associated with GreatSchools editorial content or is intended to mimic any element of GreatSchools
will not be accepted.
The use of typefaces, type sizes, colors, or other design elements that mimic the GreatSchools.org editorial content in any way is not acceptable.
Where an Advertiser's logo and style guide is similar to that of GreatSchools.org, both parties will come to an agreement that clearly
distinguishes Advertisement from the GreatSchools.org product and/or content.
Advertisements that offer "miracle" diet pills or regimens (i.e. those that claim incredible, unreasonable and/or unsubstantiated weight loss) are unacceptable.
At our own discretion, GreatSchools may decline any banner Advertisement and any Google Ad Sense Advertisement that promotes or represents products or
therapies that have not been proven safe and/or effective for children, especially- though not limited to- children with learning disabilities or AD/HD.
General Advertising Guidelines
Data Collection and Disclosure1
Advertisers and their agents must disclose to GreatSchools what data is being collected by them or their agent, what other organizations have access to the data,
and how the data will be used.
Advertiser should not allow their agents to disclose to other parties (not included in the ad serving chain) any data collected from their media placement for
analytical purposes without permission from GreatSchools.
Advertisers and their agents should not use data to retarget advertisements without permission from GreatSchools.
Advertisers and their agents should not use publisher-provided data to retarget customers in a subsequent campaign, without a separate compensation agreement.
Advertisers and their agents should ensure that all parties collecting data from technology placed within their own media placements adhere to the same usage and
control restrictions to which they are held.
All audio play and video play within banner units must be user-initiated on click.
All other rich media ad expansion may be user-initiated on mouse-over.
In Banners: Within ad units defined by fixed in-page dimensions, uninitiated animation can run for a maximum of 30 seconds without being re-initiated by the user,
3 loop maximum.
Outside Banner: Animation spawned from a fixed dimension ad unit must automatically close after a maximum of 15 seconds and most have a clearly marked "close"
button in close proximity to the animation.
Display Guidelines and Time Limits
Expansion panel must be retractable by mouse-off and have clearly marked 'close' button.
Full page interstitial ads that appear between pages can appear for a maximum of 15 seconds and must close automatically after that. Such ads must also include a
clearly marked 'close' or 'skip' button.
Ads that partially overlay page content can appear for a maximum of 15 seconds and must close automatically after that, and must include a clearly marked 'close'
Survey Floating Ads: GreatSchools reserves the right to limit the number of Survey Ads that are spawned from the site at any given point.
All sound must be user-initiated on click.
Any ad or portion of an ad that appears outside of the confines of a fixed in-page ad space must include a clearly marked 'close' button.
For ads that overlay a page, a clearly marked ‘close’ button must be included in close proximity to the overlay portion of the ad. The ad must automatically close after
For interstitial ads, a clearly marked 'close' or 'skip' button must be included in the upper right quadrant of the ad. The ad will automatically redirect after a maximum
of 15 seconds.
Frequency cap limitations can be imposed on all ads that overlay or interrupt editorial content. These frequency caps may vary by section and is at the discretion of
Frequency caps can also be applied to campaigns at advertiser request, on either a session, hourly or lifetime of a campaign basis. A maximum of one type of cap will be
applied per campaign.
All campaign level frequency caps on ‘directly sold’ campaigns must be applied through GreatSchools ad server. They cannot be set through third party servers.
Clicking to Other Websites
All click interactions that initiate the load of a new web page must open that web page in a new browser window when clicked.
A click thru can launch only one new browser window.
Mouse-over interaction cannot link a user to a new web site.
Any click-thru included with an ad must take users to the web site of the advertiser who purchased the ad space.
Deceptive or Obtrusive Functionality
All functionality visually indicated within ads must be working and not designed to deceive.
Non-functioning drop down menus, radio buttons and text boxes will not be accepted.
Ads that change a user’s cursor must do so on mouse-over only.
Ads must not modify any element of a user’s browser or computer settings.
Ads must not "follow" the users mouse.
All ads, including ads running through third party code, must be submitted to GreatSchools for approval.
Ads for new campaigns or mid-campaign changes that require new creative to be uploaded into the GreatSchools ad server should be provided for testing and review according
to normal lead time requirements: 3 business days for standard ads and 5 business days for rich media.
An active URL must be provided with all creative and cannot exceed 128 characters.
Alt text must be provided and cannot exceed 50 characters.
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