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About and Our Mission

We want to see every child succeed. How does it start? Involved parents.

Our mission

Help millions of parents get a great education for their children.

Our vision

All families can find great schools, support great learning, and guide their kids to great futures.

Our strategy

Bring parents better information and insights to help them make great decisions — about schools, learning, and helping their children succeed.

Our twofold impact

Parents with better information can choose great schools, encourage learning at home, and inspire their kids.

Together, millions of informed and inspired parents can raise expectations and support great schools in their neighborhoods and around the country.

Our core values

Our core values guide the actions of GreatSchools team members, working together internally and with every user, partner, and community member we interact with externally. Read GreatSchools' core values.

Get involved

You can support our mission in several key ways: Review and follow your child's school. Sign up for our newsletter. Spread the word when you learn something new.

Our resources

Millions of parents rely on GreatSchools for useful, relevant, and reliable information. We are always working to improve the data and insights we provide, including:
  • Profiles of 200,000 public, public charter and private preK-12 schools.
  • The GreatSchools Rating, which helps parents compare schools based on test scores and other available data, including student growth and college readiness.
  • Over one million community reviews and star ratings — where parents, teachers, and students share perspectives about their schools.
  • Official School Profiles that enable principals and school leaders to provide the latest information about their schools.
  • Information, activities, and tools that help parents inspire and nurture their kids' learning — including our new personalized education guide, GreatKids.
  • GreatSchools Local partnerships, which combine the knowledge, insights, and relationships of local school systems and community organizations with the technology, information, and broad reach of GreatSchools.

Our people

Career opportunities

Our story

In 1998, GreatSchools Founder and CEO Bill Jackson launched to use the power of the Internet to help parents get more informed and engaged in their children's education. GreatSchools started as a local guide to Silicon Valley schools, reaching 3,000 visitors the first year. Today, we are the leading national source of school information for parents, reaching 52 million annual unique visitors and more than half of American families with children.

As a nonprofit organization, GreatSchools is supported through advertising and licensing revenues, as well as by foundations and donors. Thanks to this support, GreatSchools helps a growing number of parents find great schools, support great learning, and guide their kids to great futures.

Learn more about our work

Watch an interview with GreatSchools Founder and CEO Bill Jackson.

Read our 2013-2014 Annual Report.

View our 2012 Fiscal Year Audited Financial Statement and 2012 Form 990.