In 1998, GreatSchools Founder and CEO Bill Jackson recognized the potential of the Internet to engage parents more deeply in their children's education. He launched GreatSchools initially as a guide to Silicon Valley schools, reaching 3,000 visitors in the first year.
Today, GreatSchools is the leading national source of school performance information for parents, reaching 41 million unique visitors
and 44% of American families
with children. Along with profiles of more than 200,000 PreK-12 schools and more than 1,000,000 parent and community ratings and reviews of schools, GreatSchools.org provides information, tips, activities, and tools that help parents get the best possible education for their children.
We work in two primary domains: Informed School Choice
and Parenting for Education Success
. The aim of our Informed School Choice program is to inspire and guide parents to visit and apply to high-performing schools that will be a good fit for their children and family. The aim of our Parenting for Education Success program is to inspire and guide parents to be more effectively involved in supporting their children's educational success.
Recognizing that we would benefit from working locally in select communities to develop and grow new approaches to reaching and serving parents, we established GreatSchools Milwaukee
in 2007, GreatSchools DC
in 2009, and GreatSchools Indianapolis
in 2012. In these cities, we augment our digital media programs with on-the-ground activities, and our local work informs and improves our national efforts. Looking ahead, we are continuing to pursue a variety of on-the-ground activities in cities and states across the nation to enhance the depth, quality, and impact of our information and programs.
Although GreatSchools is primarily supported through advertising and licensing revenues, thanks to the generosity of our supporters, GreatSchools is serving more parents than ever before. With broad reach and deep expertise in parent engagement, GreatSchools is well positioned to inspire and support millions of parents to raise their expectations, develop new skills, and access resources to lead their children to success.
Want to learn more about our work?
Please view our 2011 Annual Report.
You can also view our 2011 Fiscal Year Audited Financial Statement and 2011 Form 990.